An accomplished Director in Employee Advocacy, Internal Communications, and Societal Engagement, I am driven by a passion for connecting individuals to shared goals and strengthening social responsibility. By fostering initiatives that encourage digital and societal engagement, I help create authentic connections and promote positive impact within organizations, particularly in the dynamic regions of Africa and the Middle East.
Internal Communication Strategy: Developing and executing comprehensive internal communication strategies that resonate with Orange MEA's diverse workforce. By leveraging innovative channels and storytelling techniques, I ensure that employees feel informed, inspired, and connected to the company's strategic objectives.
Employee Societal Engagement: Launch of the Orange Engage for Change platform/program, which strengthens employee involvement in high-impact societal projects.
Content Strategy & Creation: Developing compelling and audience-centric content across various platforms (Internal & External).
Employee Advocacy: Creating and nurturing employee advocacy programs/campaigns that empower employees to become influential brand ambassadors. Fostering a culture of shared purpose and amplifying Orange MEA's message in the digital landscape through engagement activities and social advocacy campaigns.
Cross-Functional Collaboration: Fostering strong relationships with cross-functional teams in Africa & the Middle East, including HR, Marketing, CSR, Innovation, and Corporate Communications, to ensure the seamless integration of messaging and initiatives.
