An accomplished director in Communication & Engagement, specializing in Employer Branding, Societal Impact, and Internal Communication. I am driven by a passion for connecting individuals to shared goals and strengthening social responsibility. By fostering initiatives that bridge internal and external audiences through authentic storytelling, impactful content, and digital engagement, I create meaningful connections and promote positive change within organizations, particularly in the vibrant regions of Africa and the Middle East.
Internal Communication Strategy: Developing and executing comprehensive internal communication strategies that resonate with Orange MEA's diverse workforce. By leveraging innovative channels and storytelling techniques, I ensure that employees feel informed, inspired, and connected to the company's strategic objectives.
Societal Engagement: Launch of the Orange Engage for Change platform/program, designed to enhance Orange's image in the region by showcasing employee involvement in high-impact societal projects and fostering a deeper connection with local communities.
Employee Advocacy: Creating and nurturing employee advocacy programs/campaigns that empower employees to become influential brand ambassadors. Fostering a culture of shared purpose and amplifying Orange MEA's message in the digital landscape.
Development of engaging content across various platforms (internal and external), including social media campaigns, web series, internal radio programs, and gamification initiatives
Corporate Events: Conceptualizing, planning, and executing impactful corporate events.
Cross-Functional Collaboration: Fostering strong relationships with cross-functional teams in Africa & the Middle East, including HR, Marketing, CSR, Innovation, and Commercial Communications, to ensure the seamless integration of messaging and initiatives.