An accomplished Director in Employee Advocacy, Internal Communications, and Societal Engagement, I am driven by a passion for connecting individuals to shared goals and strengthening social responsibility. By fostering initiatives that encourage digital and societal engagement, I help create authentic connections and promote positive impact within organizations, particularly in the dynamic regions of Africa and the Middle East.
Internal Communication Strategy: Developing and executing comprehensive internal communication strategies that resonate with Orange MEA's diverse workforce. By leveraging innovative channels and storytelling techniques, I ensure that employees feel informed, inspired, and connected to the company's strategic objectives.
Employee Societal Engagement: Launch of the Orange Engage for Change platform/program, which strengthens employee involvement in high-impact societal projects.
Content Strategy & Creation: Developing compelling and audience-centric content across various platforms (Internal & External).
Employee Advocacy: Creating and nurturing employee advocacy programs/campaigns that empower employees to become influential brand ambassadors. Fostering a culture of shared purpose and amplifying Orange MEA's message in the digital landscape through engagement activities and social advocacy campaigns.
Cross-Functional Collaboration: Fostering strong relationships with cross-functional teams in Africa & the Middle East, including HR, Marketing, CSR, Innovation, and Corporate Communications, to ensure the seamless integration of messaging and initiatives.
Employee Adbocacy & Branding Developing and executing employer branding strategy & campaigns Work closely with the Talent Acquisition departement to target and leverage our employer branding efforts to attract and retain top talent required for our growing organization Creating opportunities to engage employees in employment branding efforts Collaborating with Digital Marketing to produce engaging external content
