Marwa Ben El Kilani
Connector of People & Purpose | Social Media & Societal Engagement
34 years old
Driving License
Casablanca Morocco
Professional Status
Employed
Open to opportunities
About Me
An accomplished director in Communication & Engagement, specializing in Employer Branding, Societal Impact, and Internal Communication. I am driven by a passion for connecting individuals to shared goals and strengthening social responsibility. By fostering initiatives that bridge internal and external audiences through authentic storytelling, impactful content, and digital engagement, I create meaningful connections and promote positive change within organizations, particularly in the vibrant regions of Africa and the Middle East.
Communication & Engagement | Employer Branding, Social Engagement, and Internal Communication
Orange Middle East and Africa
Since September 2021
- Internal Communication Strategy: Developing and executing comprehensive internal communication strategies that resonate with Orange MEA's diverse workforce. By leveraging innovative channels and storytelling techniques, I ensure that employees feel informed, inspired, and connected to the company's strategic objectives.
- Societal Engagement: Launch of the Orange Engage for Change platform/program, designed to enhance Orange's image in the region by showcasing employee involvement in high-impact societal projects and fostering a deeper connection with local communities.
- Employee Advocacy: Creating and nurturing employee advocacy programs/campaigns that empower employees to become influential brand ambassadors. Fostering a culture of shared purpose and amplifying Orange MEA's message in the digital landscape.
- Development of engaging content across various platforms (internal and external), including social media campaigns, web series, internal radio programs, and gamification initiatives
- Cross-Functional Collaboration: Fostering strong relationships with cross-functional teams in Africa & the Middle East, including HR, Marketing, CSR, Innovation, and Corporate Communications, to ensure the seamless integration of messaging and initiatives.
Strategic Communication Consultant for NGOs
NGOs
Since December 2024
- Strategic Planning: Development of tailored communication strategies that amplify the impact of NGO missions through digital media and innovative storytelling.
- Digital Transformation: Guidance on leveraging digital platforms, tools, and channels to enhance outreach, engagement, and visibility of NGO initiatives.
- Content Creation: Crafting compelling, values-driven content that resonates with diverse audiences and drives meaningful action.
- Impactful Campaigns: Designing and executing campaigns that create measurable social impact, with a focus on community engagement and donor support.
- Capacity Building: Training NGO teams to utilize digital media effectively, ensuring sustainable communication practices.
- Performance Optimization: Monitoring and analyzing campaign results to optimize strategies and enhance the overall impact.
Internal Communication and Employer Branding Manager
Orange Tunisia
Since July 2016
- Employee Adbocacy & Branding
Developing and executing employer branding strategy & campaigns
Work closely with the Talent Acquisition departement to target and leverage our employer branding efforts to attract and retain top talent required for our growing organization
Creating opportunities to engage employees in employment branding efforts
Collaborating with Digital Marketing to produce engaging external content - Content Strategy & Creation : Developing internal & external (internal instagram Account) content for emloyees
Promotion & Partnerships Manager
Romain Rio Hotels
July 2015
to March 2016
Full-time
Paris
France
- Targeting, identification and prospection of potential partners
- Negotiation and signature of partnership agreements
- Analyze the results to evaluate the performance and profitability of each agreement
- Implementation of marketing strategy
- Creation of communication supports
Communication and Promotion assistant
CCI Paris Ile-de-France
October 2014
to June 2015
Temporary Work
PARIS
France
- Digital content creation
- Participating in the Marketing Strategy Elaboration
- Participating in the development of the digital communication strategy
Title : Marketing & Communication Manager
https://www.narratiiv.school/
Editorial & Digital Communication
Project Management
Copywriting
Media & Events
https://www.narratiiv.school/
Editorial & Digital Communication
Project Management
Copywriting
Media & Events
- 2024: NGO Vozama, Madagascar – French tutoring for preschool students
- 2023 - 2024: Engagement with charitable associations in Morocco to support underprivileged children.
- 2015 - 2016: French tutoring for Syrian, Afghan, and Sudanese refugees in Paris – Sciences Po Refugee Help
- PADI Open Water Diver (Red Sea, Indian Ocean)
- Summit ascents: Mount Toubkal (Morocco) and Mount Kilimanjaro (Tanzania).
- Sports: Former swimming champion in Tunisia, currently practicing CrossFit.
- I have a deep appreciation for the performing arts and regularly attend plays, musicals, and other theatrical performances to immerse myself in different storytelling mediums.
- Exploring diverse cultures, cuisines, and landscapes around the world fuels my curiosity and broadens my perspective on life. I have lived in 3 countries and visited 15.
Skills
Languages
-
English
Expert
-
French
Expert
-
Arabic
Expert
-
Spanish
Intermediate
Communication
-
Communication strategy
Expert
-
Branding
Advanced
-
Project Management
Expert
-
Digital strategy
Expert
-
Content Strategy
Expert
-
Corporate Branding
Expert
Event planning
-
Event Planning
Expert
IT
-
JavaScript, Html, MySQL
Advanced
-
Photoshop/Fireworks/illustrator
Good
-
MS office
Expert
Marketing
-
Marketing Strategy
Good
-
Commercial negociation
Intermediate
-
Web Marketing
Good